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Australia’s small business sector is set to receive a major boost with Australia’s most comprehensive Crowd Funding Platform, iPLEDG, launching this month.
The purpose of iPLEDG is to facilitate the raising of funds required for the very early commercialisation of projects, which encompasses the three key funding areas – commercial, creative and the charitable.
iPLEDG is the only site in the world to do all three.
“The current economic climate is favourable to a concept of this nature where the traditional funding institutions are not funding small business especially at the start-up phase,” said Marketing Director Bryan Vadas.
Crowd funding is essentially the raising of monies from the crowd (local communities, friends, family, fans etc) in the form of pledges.
iPLEDG’s crowd funding platform provides entrepreneurs with an avenue to test their concepts and ideas with minimal financial risk to themselves and at the same time providing social proof for the concept.
“Despite some scepticism regarding the Australian culture for pledging or donating there was almost universal recognition that this concept could significantly help smaller entrepreneurs to get their ideas off the ground,” Mr Vadas said.
Project creators simply log onto iPLEDG.com and upload the details of their project along with the amount of funding they are seeking and the timeframe in which they aim to secure the money.
Project funders can then search by sector and read a little about each project before deciding to which ones they would like to pledge.
Crowd funding is growing exponentially as a successful source of funding in Europe, South America, Africa, and the USA (where the US Senate and the SEC are increasing their support for crowd funding as a mechanism for small business to achieve growth and boost job creation).
Importantly, a pledge is not an investment, so is not bound or encumbered by traditional legislation around funding and investments.
“iPLEDG is perfect for those with ‘new to world’ IP, a great business idea, or a commercial concept that just requires start up funding to kickstart commercialisation,” said Mr Vadas.
“We have had interest from creators of application ‘apps’ for smart-phones and tablets right through to inventors and those wanting to list or float their business on either the public or private exchanges.”
iPLEDG is now taking applications of interest and are offering VIP specials during its pre-launch phase.
To register interest, visit www.ipledg.com
“We are very much setting iPLEDG up as a company everyone wants to do business with, everyone would like to work for, and one that astute investors would like to own.”
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